by Deborah Kintner

In the current business atmosphere of frequent downsizing and other situations which may lead to job loss, the art of networking constitutes an essential skill for anyone who wishes to continue working. Because most available positions remain unadvertised, you are most likely to obtain your next position through the process of networking. In order to establish and maintain a strategic advantage in your job search, remain aware of the following principles.

1. Establish your network before you need it.

Too often, people make the mistake of using networking only during times when they are looking for a new position. Instead, make it a part of your daily routine. By developing and cultivating relationships with others in your field (and related fields), you can act proactively to position yourself in the event of a job loss or a downturn in your industry.

Networking also benefits both you and your organization by exposing you to changes in technology or methods as your field advances. It prevents you from growing stale and complacent in your expertise. You can also utilize it as an opportunity to learn from the experiences of others as they share how they have resolved complex situations or brainstorm with you to create solutions to issues you have encountered.

2. Expand your definition of “networking.”

Frequently, people assume that networking relates only to contacts outside of their place of business. However, this process may prove equally valuable within your organization, especially if promotions rely largely on visibility. Rather than complain about having to serve on committees, focus groups, boards, or employee activities, use them as networking opportunities. By more closely associating with your co-workers, especially management, you not only get to know each other better, but you also gain opportunities to discuss your accomplishments about which they may not otherwise be aware. At appropriate times, talk about issues you are facing, solutions you’re considering, and successes you have attained. When advancement becomes available, this may prove to be the difference in whether or not you get the promotion.

3. Consider networking a reciprocal activity.

This process works both ways. It’s an exchange of information which needs to have mutual benefit for the parties involved. People don’t appreciate feeling used but they enjoy working in partnership. Consider whether you might have shared interests, goals, acquaintances, or experiences which you might enjoy together. And by all means, avoid announcing to your contact that you “want to network with them.” You’re likely to turn them off instantly with that phrase.

4. Professional organizations can help you ascend your career ladder.

In addition to providing colleagues with whom to network and share ideas, involvement in professional organizations can assist in building your professional skills. Consider volunteering for a committee position, not only to improve your visibility to others in the organization, but also to enhance your skills in leadership and management through opportunities that may not be available at your place of work. Of course, involvement in these activities also increases the number of people to whom you are exposed on a regular basis, thereby increasing the number of potential contacts.

5. Keep your networking and contacts lists outside of your office.

Should the day come when you suddenly lose your position, there is a possibility that you would suddenly lose access to the contents of your office. If you keep your contacts list only at the job site, you may lose a lot of valuable information needed to launch your search for a new position. This can be avoided simply by maintaining a duplicate set of records at home.

Remember that networks must be maintained and nurtured, just like any other relationship. If you neglect them, your sources are likely to dry up and fade away. In order to avoid losing your network, work at making at least one contact per day. Continuing this practice could be the best move you can make in ensuring an on-going career and advancement in your field. BEGIN YOUR NETWORKING TODAY. YOU’LL BE GLAD YOU DID.