March 18, 2003 – Regardless of your reasons, let’s agree upon one clear and indisputable point from the beginning of your search. The skills you possess and experience gained thus far in your career comprise a unique product. They can be marketed. Any prospective employer will “buy” this product (YOU), depending upon situational timing, their needs and your presentation. Therefore, like any other product, your skills must be packaged and sold. Competition is stiff. So, like the hundreds of similar products out there, you must be seen to be not only better, but so much so that they want to pay more to get you.
