After over a decade, a long sought-after municipal project was finally brought to market, and to the surprise of everyone pursuing, it had changed dramatically. The project had been expanded and would be contracted for in-complex design plus a construction single contract model. “The leadership who were pursuing this were faced with an entirely new set of requirements for a project they had to win, but had not prepared for,” said Philip Macey, VP / Senior Director of Business Development.
Philip Macey, VP / Senior Director Business Development
Two design firms were asked to team up and propose as one, but lacked sufficient project history together, and therefore the builder-team needed to lead the proposal to comply with the client’s expectations. The builder had no model for this type of proposal or the unique multiple buildings under-one-roof solution the client demanded.
Macey met quickly with the executive team, and they created a guidance group with the BD leadership and the team leadership to merge pursuit leadership from the start. Macey led Guidance Group and a project team of 18 in a series of proposal creation workshops to integrate both local and national design firms with a complex construction team to jointly create unique whole project solutions.
The team was selected over challenging competition for their breadth and depth of design solutions, unique site and construction methods, and ability to vision the complex construction approach that eliminated street access problems no other team had seen or solved. “This integrated strategy allowed the team to win without a project of this type or scale on anyone’s resume,” said Macey.
Philip Macey used a strategic communication approach to move the three teams from each trying to lead, to having them focus on their client’s goals. Additionally, he coached strategy development and management that led to a complex design firm, design-build team, that facilitated a breakthrough win for a new building type: combined office, courts, and jail project a $175.5M, 357 KSF project, which brought a decade long pursuit to a winning result.
Watch full video interview below.
Contact Philip Macey via LinkedIn or his Career WebFolio.
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