CEO, Min Chang led three significant regions for one of the world’s largest marketing communications companies. She oversaw APAC, the middle East and Africa for over seven years and was the Regional President based in Shanghai, China with responsibility for $300MM in revenues and headcount of 3,000+.
Min Chang; CEO, Chief Strategy Officer, COO, CMO, Division President
She was challenged as the new regional president to both develop existing clients as well as find new clients through creating unique solutions and cross-selling the full range of company services. She met personally with clients to discuss expectations/needs and consequently added the internal capabilities required to satisfy these needs in an effective, timely manner.
Min bolstered revenues and expanded the customer base through acquisitions in key markets. She maintained the delivery of quality services, invested in promoting the brand’s regional reputation, and ensured all efforts produced profitable results. She also retained top talent by establishing and publicizing career paths that affirmed potential for growth.
“The client pool grew in all areas generating an average 10% rise in revenue year over year,” said Chang. Client and staff satisfaction with the work product burgeoned, and the corporate level started to take notice of the region’s performance for the first time.
Watch full video interview below.
Contact Min Chang via LinkedIn or her Career WebFolio.
Fred Coon, CEO
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