A big commercialization project requires many touch points and significant communication skills. This was something that growth and business development leader, Kevin Gentry, was able to successfully tackle through problem solving and perseverance.
Here is his story:
“As a new product within the organization nears completion of its qualification program, I am promoted and assigned to manage preparation and strategy for product launch activities. I am tasked to develop an intimate working knowledge of the technology, a thorough understanding of competitive solutions in the market, and to identify potential barriers to mark-entry. As the leader of internal collaborations between Sales, Engineering and Operation departments, I ensure we work together cohesively and efficiently to test and document compelling performance results and capabilities.
“My technical writing background, intimate product knowledge and sales experience prepared me well to develop the product line’s sales materials, brand strategy, and region-specific market-entry planning. In addition, I organized external collaborations with region-specific Academia to monitor and record field trial performance and qualification testing results. This strategy provided our organization independent, third-party publicized reports that we successfully used to promote our solution’s capabilities at industry conferences.
“Domestic and international target clients included Major Operators, independent operators, National Oil Companies and OEM fabricators, adding complexity and time to achieve successful market-penetration. I effectively planned and executed a global market-entry campaign by dedicating myself to understanding regulatory requirements, as well as each operator’s needs and qualification requirements independently to ensure each respective organization’s technology onboarding process presented an achievable path to success for AVL approval (approved vendor list), in an acceptable amount of time. As a result, we introduced the technology into 12 different countries by presenting to more than 40 organizations in 18 months, and securing AVL approvals for 9 operators in the first 24 months.
“Over the course of my career, I’ve developed a passion for the commercialization process associated to product development and market-entry planning. My understanding of technology assessments, my ability to see the big picture and establish vision for the future help create effective business growth strategies. My experience conceptualizing, planning, and executing effective product launch strategies continues to be an exercise in which I excel and enjoy.”
Watch full video interview below.
Contact Kevin Gentry via LinkedIn or his Career WebFolio.
Fred Coon, CEO
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