Job Spotlight – Marketing Managers: California
Stewart, Cooper & Coon, Inc.
July 2012 to June 2013
Purpose
Job Spotlight is a Stewart, Cooper & Coon supply and demand data resource focusing on specific titles and geographies. This tool is designed to assist you as you outmaneuver your competition.
This data is designed to give you a view of the market and competitive trends for senior level positions. By identifying your competition, as well as who is seeking talent for this level of executive employment, you will be better positioned to take advantage of this knowledge, and plan your search strategies accordingly.
Report Focus
For all of you Marketing Managers out there California, here are some facts for the period of July 2012 to June 2013. It seems that 20,4671 active candidates were looking to secure a position as Marketing Managers; however, there were 53,7862 job postings during that same time period. In other words, there were .623 more jobs then job seekers at this level and 39,8834 in the Total Available Workforce for Marketing Managers in California.
A job posting is a channel through which human resources or a recruiter, posts all its available vacancies on job boards or internally in order to give an opportunity to its existing employees or outside competition. Competition is getting hotter. What are you doing to sharpen your edge to secure that Marketing Manager title?
Active Workforce Trends Over Last 24 Months
Demand for Marketing Managers
Salary Range For Marketing Manager, California During Sample Period
$60,000 25th Percentile
$87,000 50th Percentile
$121,000 75th Percentile
Companies Posting Jobs
Below are the top 10 companies posting Marketing Manager positions as open, during this time frame, and the number of jobs listed during this time period. Of course, there were many more companies but these are in our reporting database.*
| Hewlett-Packard Company | 721 |
| Vmware, Inc. | 601 |
| Cisco Systems, Inc. | 479 |
| Google, Inc. | 374 |
| Ebay, Inc. | 332 |
| Genentech, Inc. | 328 |
| Intuit, Inc. | 293 |
| Visa, Inc. | 290 |
| Life Technologies Corporation | 263 |
| Yahoo! Search Marketing Group | 256 |
Top Job Titles Posted By Companies
| Marketing Manager | 502 |
| Business Development Manager | 359 |
| Account Manager | 219 |
| Product Manager | 212 |
| Director Of Marketing | 191 |
| Marketing | 178 |
| Manager | 170 |
| Marketing Director | 160 |
| Marketing Consultant | 126 |
| Consultant | 110 |
Experience Levels For Executives Searching at Marketing Manager Level
Based on the 20,467 active job seekers searching for the Marketing Manager position, the following graph shows us that the highest percentage of job seekers with 21+ years experience is 24% and the lowest is 1-2 years experience at 3%:
Easiest Metro Areas to Recruit In
Long Beach, CA
Torrance, CA
Pasadena, CA
Relocation Data
The percentage of Marketing Managers who are willing to relocate is low; this may be the edge you need.
*Data Source and Use Notifications
1) The supply data set is a combination of job seeker activity generated on CareerBuilder.com and CareerBuilder niche sites. This includes all candidates who a) create a new resume, b) apply to a job using a saved resume and/or, c) modify a resume.
2) Demand data set is the count of job postings across the Internet from multiple websites, provided by Wanted Technologies. The figures contain no duplicate records from any database; as a result, the number is the accurate set of job postings for our job search.
3) Labor Pressure is the percentage of supply versus demand.
4) The total available workforce data is in lieu of the 135 million worker profiles that CareerBuilder’s partner, EMSI, consolidates and categorizes into the Standard Occupational Classification system.
5) No person, company or entity may sell, transfer or assign the report or any of the data provided in same to any third party without the express written authorization of Stewart, Cooper & Coon. No person, company or entity may remove or modify any branding, marks, copyright or trademark notices, or any other notices or disclaimers set forth in any of this data or report without Stewart, Cooper and Coon prior written consent, or otherwise modify the data or the contents of this data or this report in any way so as to falsely or otherwise misrepresent its content. Data and graphs supplied by CareerBuilder.