Cindy Doss – Research Analyst
Stewart, Cooper & Coon, Inc.
March 2012 to February 2013
Purpose – Job Spotlight is a Stewart, Cooper & Coon supply and demand data resource focusing on specific titles and geographies. This tool is designed to assist you as you outmaneuver your competition.
This data is designed to give you a view of the market and competitive trends for senior level positions. By identifying your competition, as well as who is seeking talent for this level of executive employment, you will be better positioned to take advantage of this knowledge, and plan your search strategies accordingly.
Report Focus – For all of you VP of Marketing executives out there, Nationwide, here are some facts for the period of March 2012 thru February 2013. It seems that 7,544(1) active candidates were looking to secure a position as VP of Marketing; however, there were only 22,684(2) Job Postings during that same time period. In other words, there were .33(3) more job seekers than jobs at this level and 235,998(4) in the Total Available Workforce for VP of Marketing, Nationwide.
A job posting is a channel through which human resources or a recruiter, posts all its available vacancies on job boards or internally in order to give an opportunity to its existing employees or outside competition. Competition is getting hotter. What are you doing to sharpen your edge to secure that VP of Marketing title?
Salary Range For VP of Marketing, Nationwide During Sample Period
$78,000 25th Percentile
$111,000 50th Percentile
$165,000 75th Percentile
Companies Posting Jobs – Below are the top 10 companies posting VP of Marketing positions as open, during this time frame, and the number of jobs listed during this time period. Of course, there were many more companies but these are in our reporting database.*
Citigroup Inc. 200
American Express Company 181
JPMorgan Chase & Co. 177
NBC Universal, Inc. 143
Reed Elsevier Plc 103
International Business Machines
Corporation 102
United Healthcare Insurance Company 97
Automatic Data Processing, Inc. 93
Pfizer Inc. 77
Fidelity Investments 70
Top Job Titles Posted By Companies
Marketing Manager 363
Product Manager 201
Director of Marketing 198
Marketing Director 177
VP of Marketing 170
Business Development Manager 170
VP Marketing 161
Vice President of Marketing 134
VP Business Development 104
Vice President Marketing 101
Experience Levels For Executives Searching at VP of Marketing Level – Based on the 7,544 active job seekers searching for the VP of Marketing position, the following graph shows us that the highest percentage of job seekers with 21+ years experience is 34% and the lowest is 1-2 years experience at 2%;
Easiest Metro Areas to Recruit In
Riverside California Area
Sarasota Florida Area
Miami/Fort Lauderdale Area
Colorado Springs Colorado Area
Orlando Florida Area
Rochester New York Area
Tampa/St. Petersburg Florida Area
Jacksonville Florida Area
Phoenix Arizona Area
Palm Bay Florida Area
Relocation Data – The percentage of Marketing VP’s who are willing to relocate is low; this may be the edge you need.
Active Workforce Trends Over Last 24 Months – Demand for job seekers
*Data Source and Use Notifications
1) The supply data set is a combination of job seeker activity generated on CareerBuilder.com and CareerBuilder niche sites. This includes all candidates who a) create a new resume, b) apply to a job using a saved resume and/or, c) modify a resume.
2) Demand data set is the count of job postings across the Internet from multiple websites, provided by Wanted Technologies. The figures contain no duplicate records from any database; as a result, the number is the accurate set of job postings for our job search.
3) Labor Pressure is the percentage of supply versus demand.
4) The total available workforce data is in lieu of the 135 million worker profiles that CareerBuilder’s partner, EMSI, consolidates and categorizes into the Standard Occupational Classification system.
5) No person, company or entity may sell, transfer or assign the report or any of the data provided in same to any third party without the express written authorization of Stewart, Cooper & Coon. No person, company or entity may remove or modify any branding, marks, copyright or trademark notices, or any other notices or disclaimers set forth in any of this data or report without Stewart, Cooper and Coon prior written consent, or otherwise modify the data or the contents of this data or this report in any way so as to falsely or otherwise misrepresent its content. Data and graphs supplied by CareerBuilder.