As we embark upon the familiar time of year when college students prepare for graduation, we find that we are now facing a new reality. A period that is usually filled with anticipation, excitement — and maybe even some apprehension about entering the real workforce […]
Cost effectiveness is a vital aspect of business maintenance. Of course, it involves being highly critical and acknowledging that the business can, in some ways, improve. While there are several approaches to performing this analysis — and making the changes necessary to create an economically […]
In recent months, we have received innumerable requests to share our thoughts and insight into a new industry that has been gaining steam and garnering increasing interest: Blockchain cryptocurrency. It is now our pleasure to show that we’ve been listening.
The field is increasing every […]
Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate. Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from […]
Topping the list is the most profitable online tool for any business. Historically, for every single dollar invested in e-mail marketing, the return is between $30 and $50. That’s right, an average of 4000 percent profit because people want to buy tangible products, information, software, […]
When it comes to tax laws, it’s every business leader’s goal to protect his or her company from possible over or under payment, and of course, to avoid fines. Since tax obligations vary from one state to the next, a certain amount of research is […]
Rebranding becomes necessary when an event or action causes a change in the equity of a product or service. It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image.
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The Business Service Industry is not a sector commonly recognized by the general public or, for that matter, much of the business community itself. It certainly doesn’t help that we have disparate, almost contradictory, definitions floating around – to the extent that Bob Johnson, CMO […]
There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day: Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product. However, simply being aware is […]
The effects you wish to achieve and uphold within your organization are your business objectives. Entrepreneurs and decision makers must have a clear vision of what must occur for their business to be a success. Assembling a defined methodology to assist you toward your goals […]