The following summary outlines, Senior Client Strategist & Growth Strategy Executive, Victor Sirgado’s strategy for swift industry growth. (Scroll down for full video interview with host, Fred Coon SC&C CEO.)
The Opportunity:
Healthcare providers and hospitals essentially did not advertise prior to 1977. Not surprisingly, it was the legal profession itself that championed the issue of advertising by professionals. The effort led to a landmark US Supreme Court decision Bates v. State Bar of Arizona opened the doors for doctors to promote themselves.
Victor Sirgado, Senior Client Strategist & Growth Strategy Executive
Fast forward to the age of the internet and you can still find a majority of doctors (especially the academics) who often still at times look down upon their peers promoting themselves or services. That said, due to the scale of the internet, the opportunities it provides businesses and the competitive nature of capitalism, we now find it common for health systems and private practice physicians using both outbound and inbound marketing strategies to grow and manage their patient populations.
Agency Growth:
In 2004, Paramount MD’s CEO Victor Sirgado started looking at this law, trends associated to reimbursement rates and technology innovation within different subspecialties. Mr. Sirgado recognized that deregulation within different sectors allowed for most practitioners to gain access to patient populations beyond their traditional scope of services. Technology (as it pertains to marketing) had reached a point where for the first time in history practitioners could use the internet and methodologies like Inbound Marketing to get their brands out into the market. “Brand development, outbound marketing (tv, print) and inbound marketing (web) where now a perfect marriage for those looking to maximize profits and scale their businesses,” Sirgado said.
With bigger and more established marketing firms already focusing on the same market, Victor Sirgado said that he felt that, “a new strategy was required, one that would position his agency as ‘the leader in field’, nationally.” Strategy workshops and his data driven approach to digital marketing, Victor’s ability to position its CEO as a national thought leader would catapult his agency from a local market to a national 7-figure healthcare marketing agency within its first year.
Watch full video interview below.
Contact Victor Sirgado via LinkedIn or his Career WebFolio.
Fred Coon, CEO
ViewPoint© is a production of The US AT Work Network© and Stewart, Cooper & Coon, a Human Capital Strategies Corporation. Contact: Fred Coon – 866-883-4200, Ext. 200, for more information.
© 2004-2021 Stewart, Cooper, & Coon, Inc. All rights reserved. Limited to personal use and allowable only if this copyright message is left intact. Any duplication, alteration, or publishing of this content without express company permission is prohibited. Contact fcoon@stewartcoopercoon.com.