Healthcare providers and hospitals essentially did not advertise prior to 1977. Not surprisingly, it was the legal profession itself that championed the issue of advertising by professionals. The effort led to a landmark US Supreme Court decision Bates v. State Bar of Arizona opened the doors for doctors to promote themselves.\u00a0<\/span>\u00a0<\/span><\/p>\n Victor Sirgado, Senior Client Strategist & Growth Strategy Executive<\/p><\/div>\n Fast forward to the age of the internet and you can still find a majority of doctors (especially the academics) who often still at times look down upon their peers promoting themselves or services. That said, due to the scale of the internet, the opportunities it provides businesses and the competitive nature of capitalism, we now find it common for health systems and private practice physicians using both outbound and inbound marketing strategies to grow and manage their patient populations.\u00a0<\/span>\u00a0<\/span><\/p>\n Agency Growth:<\/em>\u00a0<\/span><\/p>\n In 2004, Paramount MD\u2019s CEO Victor Sirgado started looking at this law, trends associated to reimbursement rates and technology innovation within different subspecialties. Mr. Sirgado recognized that deregulation within different sectors allowed for most practitioners to gain access to patient populations beyond their traditional scope of services. Technology (as it pertains to marketing) had reached a point where for the first time in history practitioners could use the internet and methodologies like Inbound Marketing to get their brands out into the market. \u201cBrand development, outbound marketing (tv, print) and inbound marketing (web) where now a perfect marriage for those looking to maximize profits and scale their businesses,\u201d Sirgado said.<\/span>\u00a0<\/span><\/p>\n With bigger and more established marketing firms already focusing on the same market, Victor Sirgado said that he felt that, \u201ca new strategy was required, one that would position his agency as \u2018the leader in field\u2019, nationally.\u201d Strategy workshops and his data driven approach to digital marketing, Victor\u2019s ability to position its CEO as a national thought leader would catapult his agency from a local market to a national 7-figure healthcare marketing agency within its first year.<\/span>\u00a0<\/span><\/p>\n![\"Victor](\"https:\/\/i0.wp.com\/theusatwork.com\/wp-content\/uploads\/2022\/01\/victor-sirgado-282x300-1.jpg?resize=212%2C212&ssl=1\")
Watch full video interview below.<\/strong><\/em><\/h3>\n