Here is the miracle that Matt created:<\/p>\n
![\"Matthew](\"https:\/\/i0.wp.com\/theusatwork.com\/wp-content\/uploads\/2020\/06\/Matthew-Brabazon1-1.jpg?resize=166%2C166&ssl=1\")
\u201cCostco needed rice because they had run out. I was called and given 72 [hours] to put together a brand, the brand story, and all accompanying artwork that would allow our company (Pure Nature Foods) to put the product (rice) into the buyer\u2019s hands, before my competitors were able to do so,\u201d according to Matt.\u00a0 On top of that, \u201cIt was complicated by the fact that my company, Pure Foods, is a snack company, not a manufacturer or a commodity packing company.\u201d Talk about pressure!<\/p>\n
Continuing…<\/p>\n
Matt alerted his executive team to a need at Costco for rice.\u00a0 \u201cI contacted our sister company, Gluten Free Rice Mill, and was able to lock in our organic rice for the potential sale.\u00a0 Because my company Pure Nature Foods is a snack manufacturer, and not a commodity packing company, we had to move quickly to put together the project.\u00a0 I managed the Brand, Brand Story, Artwork, packaging materials, listing documents, GS1 set up, and the 1WorldSync set up,\u201d Matt said.<\/p>\n
I asked Matt how he did this so quickly.\u00a0 \u201cI managed our graphic designer and walked her through the bag concept I had put together. I wrote a brand storyboard.\u00a0 I worked closely with our sister company to understand the labor and packaging costs involved to pack the rice.\u00a0 I worked directly with suppliers to get pricing, bag dimensions, and materials in line so we could finalize the project quickly.\u00a0 I was able to get quotes and timelines back from 3 suppliers within 48 hours of the RFQ.\u00a0 I assigned UPCs and finalized product set up in 1WorldSync and GS1.\u00a0 With all the needed items finalized, we were able to generate a mock-up bag and finalize all specifications needed to complete the listing documents.\u00a0 We were even able to finalize a sells marketing sheet for the brand to present to the buyer.\u201d<\/p>\n
Are you kidding me? All of this in 72 hours?\u00a0 Matt not only did this within a 72-hour period, but he also established the pricing parameters for the project.<\/p>\n
He said, \u201cThe quick turnaround allowed us to submit the listing documents and be one of the first with a solution to the Costco Buyer.\u00a0 Being one of the submitters isn\u2019t good enough because run-out doesn\u2019t count. But it is always the bottom line that counts.”<\/p>\n
Matt told me, \u201cWe were awarded a purchase order and commitment for a six-month supply of rice with an additional commitment for an additional 6 months.\u201d<\/p>\n
Matt\u2019s efforts put $3.2 million on the books.\u00a0 In my opinion, this is nothing short of phenomenal. If you need a strategist and someone who can solve problems quickly and effectively, I\u2019d suggest you contact Matt personally, as I’m sure he’d be glad to speak with you.<\/p>\n